“Being an artist, sharing and speaking about numerous challenges in my life would possibly seem to be the simplest factor to do in some methods, but it surely’s additionally one of the crucial tough duties as effectively,” muses Korean star Taeyang, a celebrated musician each as a member of BigBang and as a solo artiste.
“As a musician and artist, I believe it’s considerably simpler for me as a result of I’m somebody who expresses the ideas I’ve felt inside the numerous difficulties I’ve skilled in my very own means so that folks can empathise with them for a residing. Then again, as a well known artist, sharing the intricate particulars of my private life and its numerous difficulties may be difficult, and I don’t essentially assume that such an strategy is at all times one of the best ways to go.”
Korean idol Somi, previously of Okay-pop woman group I.O.I, concurs, noting that, “Because of my occupation, I’m continuously on media and on-line. That’s why typically I really feel like an on/off change doesn’t exist for me. It’s not an ideal stability but, however my means of making stability is to both cook dinner at residence, go for a stroll, take a brief trip, or to train ensuring I’ve sufficient time for myself.”
The celebs are opening up about their respective experiences within the leisure trade as a part of Lululemon’s newest wellbeing marketing campaign – each Taeyang and Somi have been tapped by the model to entrance its Discover Your Wellbeing marketing campaign sequence, which launched final week in Seoul, South Korea. The marketing campaign comes amid the discharge of the model’s third annual International Wellbeing Report, which surveyed greater than 14,000 individuals from 14 areas, together with Singapore, China, Hong Kong, the US and the UK, and hopes to handle obstacles revealed in it.
The famend performers’ involvement within the marketing campaign displays Lululemon’s dedication to elevating consciousness and difficult the stereotypes surrounding psychological well being, notably amongst youthful generations. They intention to provoke a broader dialogue on the importance of psychological well being and its affect on emotional and bodily resilience.
The marketing campaign’s kickoff concerned a four-day pop-up occasion in Seoul, the place Taeyang and Somi took half in a panel dialogue and shared their private views on well-being in addition to how they handle to remain genuine of their inventive disciplines.
By having well-known figures like Taeyang and Somi discuss well-being, Lululemon aspires to normalise conversations about psychological well being. That is particularly essential within the Asia-Pacific area, the place societal expectations can usually make it difficult for males and Gen Z people to brazenly focus on their psychological well-being. Based on Lululemon’s International Wellbeing Report, 47 % of males within the Asia-Pacific area categorical problem in talking about their psychological well being, whereas 61 % of Gen Z yearns for a extra open atmosphere the place they’ll freely categorical their feelings.
A second panel dialogue was held with YouTuber and Lululemon ambassador WePark and psychiatrist Dr Oh Jin-Sung, the place they mentioned the importance of sustaining psychological well being and the methods required to domesticate resilience. They candidly addressed the multifaceted challenges inherent within the quest for a well-rounded state of well-being, emphasising the necessity for holistic approaches to handle each psychological and bodily facets of well being.
The occasion was additionally attended by different celebrities and influencers from the area, similar to Okay-pop woman group Crimson Velvet’s Yeri, Thai singer-actress Thanaerng Kanyawee Songmuang, Japanese actress Aya Asahina from sci-fi thriller sequence Alice In Borderland, and Malaysian content material creator Jenn Chia. Attendees have been handled to an immersive expertise designed to carve out private house and promote moments of mindfulness, encouraging them to nurture each their our bodies and minds whereas fostering connections with others.
Gareth Pope, senior vice-president of Lululemon, Asia Pacific, emphasised that the occasion and the broader marketing campaign are targeted on serving to people, no matter age or background, uncover the trail to well-being. The aim is to supply instruments, occasions, and experiences, together with the voices of influential changemakers who can candidly share their struggles and insights. “[Ultimately], the intention is to normalise conversations about the way you search your personal wellbeing by way of the voice and inspiration of individuals round you,” he says.
Following the four-day occasion in Seoul, Lululemon is about to host a sequence of occasions throughout the Asia-Pacific area, together with neighborhood health periods, interactive pop-up actions, and extra.
Right here, Taeyang and Somi present additional insights into how they navigate high-pressure conditions, have interaction in actions to clear their minds, and help their psychological well-being. In addition they provide precious recommendation on tips on how to stay genuine and be themselves when interacting with others.